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A Guide For Instagram Video Formats

instagram Apr 27, 2023

There are a few different video formats that you can use on Instagram. Which one you choose depends on the type of video you want to create and how you want it to look. If you’re looking to create videos for Instagram, you’ll need to familiarize yourself with the platform’s various video formats. In this guide for Instagram, we’ll go over the different types of videos you can create, and how to best use them to capture your audience’s attention.

How Marketers Are Leveraging Their Videos By Using A Guide For Instagram?

Over the past few years, video has become an increasingly important part of the marketing mix. And with the rise of Instagram, marketers have a powerful new tool at their disposal. Instagram offers a unique opportunity to connect with potential customers in a highly visual way. And with over 800 million active users, it’s a platform that marketers can’t afford to ignore. There are a number of ways marketers are leveraging videos on Instagram to reach their target audiences. Here are just a few examples:

1. Using Video To Tell Stories

Instagram is all about visual storytelling. And video is the perfect medium for telling stories that capture the attention of users. Marketers are using video to tell stories about their brands, their products, and their customers. These stories help to humanize brands and make them more relatable to potential customers.

2. Using video to show off products

Instagram is a great platform for product videos. These videos can be used to showcase the features and benefits of a product in a short, visual way. Product videos are a great way to increase conversion rates and drive sales. They can also help to build brand awareness and generate leads.

3. Using video to drive engagement

Instagram is a highly engaging platform. And video is a great way to drive engagement and interaction with users. Marketers are using video to create contests, ask questions, and share user-generated content. These videos help to create a more interactive experience for users and encourage them to stay engaged with the brand.

4. Using video to build brand awareness

Video is a great way to build brand awareness. It can help to introduce potential customers to your brand and its products and services. Marketers are using videos to create short, catchy brand ads that can be shared on Instagram. These videos help to create a strong branding presence and help to differentiate your brand from the competition.

What Are The 4 Instagram Video Types?

Instagram is a popular photo and video-sharing platform with over 1 billion monthly active users. And with such a large audience, businesses of all sizes are using Instagram to reach new customers and grow their brands.

But with so many different types of videos, it can be hard to know which one is right for your business. To help you out, we’ve put together a list of the 4 most popular Instagram video types in this guide for Instagram and when to use them.

1. Story Video

Story videos are short, vertical videos that can be up to 15 seconds long. They’re perfect for giving your followers a quick update on what’s going on with your business. To create a story video, simply open the Instagram app and swipe right to go to the Stories camera. Then, tap the record button and start recording your video.

2. Feed Video

Feed videos are horizontal videos that can be up to 60 seconds long. They appear in your followers’ main feed, so they’re perfect for grabbing attention and getting your message across. To create a feed video, open the Instagram app and tap on the + icon. Then, select the video option and start recording your video.

3. IGTV Video

IGTV videos are long-form videos that can be up to 10 minutes long. They appear in a dedicated IGTV app or on your profile page. To create an IGTV video, open the Instagram app and tap on the IGTV icon. Then, select the video option and start recording your video.

4. Live Video

Live videos are live, streaming videos that can be up to 60 minutes long. They’re perfect for giving your followers a behind-the-scenes look at your business. To create a live video, open the Instagram app and tap on the Live Video icon. Then, select the video option and start streaming your video.

Which Is The Best Instagram Video Format?

There are a few different Instagram video formats to choose from when you’re looking to post a video on the platform. Here’s a quick rundown of the most popular options so you can decide which is best for you in this guide for Instagram.

  1. Square Video: This is the most common format for Instagram videos. It’s easy to produce and can be edited to fit a variety of lengths.
  2. Vertical Video: Vertical videos are becoming more popular as people spend more time scrolling through their feeds on their phones. They’re easy to shoot and edit and can be a great way to show off your brand.
  3. Story Video: Story videos are a newer format for Instagram. They’re designed to be quick and engaging and can be a great way to show off your personality or give people a behind-the-scenes look at your business.
  4. Live Video: Live video is a great way to connect with your audience in real-time. You can use it to answer questions, give people a tour of your office, or just show off your personality.
  5. IGTV video: IGTV is a newer platform from Instagram that’s designed for longer-form video content. It’s perfect for behind-the-scenes looks, interviews, tutorials, and more.

No matter which format you choose, make sure your video is high-quality and engaging. People will appreciate the effort you put into it, and you’ll be more likely to get views and likes.

How To Use Instagram Reels?

Instagram Reels is a new feature on the Instagram platform that allows users to create and share 15-second videos, similar to TikTok. Instagram Reels allows users to add music, effects, and even other videos from their accounts. Here is How to use Instagram Reels:

  • Open your Instagram app and tap the camera icon at the top left of the home page.
  • Then select the “Reels” option at the bottom of the page.
  • You can now start recording a video by tapping the record button.
  • After recording your video, you can add effects, music, and even other videos from your account.
  • When you’re finished, hit the “Share” button and your Instagram Reel will be posted.

By using Instagram Reels, you can engage with your followers, create creative content, and reach a wider audience. Try it out today and see the difference it makes to your Instagram presence.


Instagram provides a range of video formats that marketers can leverage to enhance their marketing strategies. With the platform's immense user base and emphasis on visual storytelling, videos have become an essential tool for marketers to connect with their target audience.  By leveraging Instagram's video capabilities and staying creative, marketers can effectively capture their audience's attention and achieve their marketing objectives.

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