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9 Sure Ways To Grow Twitter Audience And Grow Your Business

twitter Feb 14, 2023

Twitter is a great site to grow your business and audience, but things move very fast on the platform. The average lifetime of one tweet is only about 18 minutes. Over 7,000 new tweets are posted every single second. The shelf life of one tweet is four times briefer than anything you post on Facebook. This builds it hard to get your messages to stick and make an effect. It’s easy to get lost in the crowd. That’s why your tweets and Twitter marketing techniques have to pack a punch to get people to take action and pay attention to you.

Here Are 9 Powerful Ways To Grow Your Twitter Audience:

1. Contrivance Twitter Cards On Your Website

Twitter cards are a tremendous way to make each of your tweets make a stand. When they appear on Twitter feeds, Twitter cards display visual content from a linked page as opposed to merely text. It would be a mistake to not use Twitter cards on your website. Because more visual information increases engagement, 68.7% of marketers believe that visual content is crucial or essential.

 Here are 5 types of Twitter cards:

  1. Summary card
  2. Summary with large image
  3. Player card
  4. App card
  5. Cards markup

Aiding cards on your website isn’t hard. All you have to do is entrench some code into your website. Once you arrange Twitter cards on your website, enter your web on Know Em.  KnowEm is a social media optimization tool that will tell you if your Twitter cards are set up correctly or not. This is one of the best ways to grow a Twitter audience.

2. Build Your Twitter Following

Growing an involved, well-targeted Twitter following can enhance your business. Being more active on Twitter is one of the best ways to do it. Follow Twitter handlers who are posting content that is similar to yours, and then regularly interact with them.

It can take a lot of time to become more active on Twitter, hence these suggestions:

  • Automate your tweets
  • Create a posting schedule and stick to it

Shape out time daily to respond to other tweets instead of scrolling aimlessly. As your followers rise, you will also get more engagement and clicks through to your website.

3. Identify And Engage With Influencers

Influencers form the backbone of the perfect Twitter marketing strategy.

Why? Making connections with influencers can open the door to increased:

  • Twitter followers
  •  Engagement
  • Website Traffic

How do they do it?

Influencers on your ground already have the audience you want. Building relations with them exposes you to that audience!

Here are 2 ways to engage:

  1. Interact naturally with their content
  2. Pay them to market your business

And begin with interacting naturally with their content. You will quickly absorb if they can add value to your business. Sharing an influencer’s content regularly will draw attention to your Twitter account. And soon you’ll start to see growth in your fan base.

If you decide to sponsor an influencer, find the best influencer to advance your company by using a specialized tool like Audience. The audience will gather a list of the top Twitter accounts using specific keywords.

The order of the Twitter users on this page replicates the number of their followers. To apply additional filters, use the controls on the dashboard’s left side.

Audiences can save your posts millions of times. You don’t have to switch from Audience to Twitter to connect with new influencers. Instead, the tool lets you communicate directly from the dashboard.

4. Use Twitter Lists To Accomplish Your Feed

As you follow more people, your timeline might begin to get a little crowded. Utilize lists to establish the tweets that you really need to see and save time. The list is a smaller feed of a select collection of people you want to see.

Here’s how to make a Twitter list:

  • Go to the “Lists” tab in your profile.
  • Click “Create a List.”
  • Populate the list by choosing accounts directly from the list of people you’re following or by going to individual accounts and clicking, “Add to list.”
  • You can make these lists public or private.
  • You can subscribe to public lists that other users have created.

Here are a few simple tips for finding lists created by other people:

  • Type in an influencer’s handle to find their public lists here.
  • Analyze other lists created by those whose lists you’ve added.
  • Go to any influencer’s page, then click on “View Lists.”
  • Twitter lists keep you from wasting time scrolling through endless (irrelevant) tweets.

So, you’ll be able to better interrelate with your most valuable mutuals more proficiently.

5. Use Twitter Custom Audiences

Regular Audiences get your Twitter ads in front of your most targeted audiences. Your email list and website visitors are informed to be potential customers. Use Twitter’s Custom Audiences feature to get those fans when you have something to promote.

6. Tweet Regularly

Posting tweets in a short timespan can lead to 50% quicker follower growth. That means that regularity should be an important part of your Twitter strategy. Regular tweeting doesn’t mean you have to go outrageous. 100 tweets per day are excessive. Daily Target 10-40 tweets to benefit from frequent posting.

7. Vary Your Content

Most people are not on Twitter to find something to purchase. They are on Twitter to discover content that is valuable to them. Your job is to discover that content and deliver it.

The following options are important to consider:

  • Videos
  • Pictures
  • Articles
  • Infographics

Combining a variety of content into your tweeting schedule will quickly boost your engagement. This is also one of the best ways to grow a Twitter audience.

8. Pin Your Tweets

You have the choice to pin one tweet to the top of your timeline on Twitter. That tweet will be the first thing anyone sees while viewing their profile. You can control how a viewer perceives your Twitter profile by using pins.

For instance, people will see the tweet about the introduction of your newest product rather than your tweet about what you had for lunch.

Pinned tweets give attention to your most recent material or active promotion. By selecting “Pin to your profile page” from the three dots under a tweet, you can create a pinned tweet.

9. Use The Right Hashtags

To ensure you receive clicks when you share blog titles on Twitter, improve them. Make your tweets more appealing to attract viewers. A number of clicks resulting from improved blog post titles and tweets. If you are not utilizing hashtags, now’s the time to begin. In fact, brands that consistently use hashtags get 50% more engagement.


Twitter presents a powerful platform for businesses to grow their audience, but its fast-paced nature demands effective strategies to stand out in the crowd. By implementing these powerful techniques, you can effectively grow your Twitter audience and make a significant impact on the platform.

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