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How To Promote Your YouTube Channel For FREE

youtube Dec 21, 2022

YouTube is constantly changing and evolving. Today YouTube is also a place for marketers. Over 1 billion hours of videos are watched on YouTube daily that’s more than Netflix and Facebook videos combined. Social media platforms, like TikTok, are growing up right now and transforming the online space, but YouTube is the second most visited social site on the internet, with over 2.2 billion customers worldwide. Still, you need to know how to expand and promote your channel, if you wish to use YouTube to grow your business there are many ways to promote your YouTube channel for free.

Here are the most effective ways to optimize your YouTube channel and increase your reach. 

1. Choose Google-friendly keywords:-

These methods are simple, effective, and free. The prime way to advertise your YouTube channel is to emphasize SEO. And SEO is largely about understanding what users are searching for. Nowadays, users don’t just go straight to YouTube when looking for videos; they search on Google, too. Google now suggests videos in search results for numerous requests so you must optimize your videos with Google-friendly keywords. Use concise, descriptive video titles. When clients are searching YouTube, your video title is the first point they see. And if your title is not attractive, they will stop scrolling right past your video. This is one of the best ways to promote your YouTube channel for free.

2. Then are some tips for writing strong YouTube titles

  • Be brief. Keep your titles between 60 characters or lower, or else, some of them may be cut off when displayed.
  • Use brand-related keywords in the first half of the title so that you won’t lose precious information.
  • Use a trending hashtag you’ve used on another platform.
  • Don’t use clickbait titles. 

3. Create custom thumbnails

Human brains are overwrought to detect visuals first, so give attention to your thumbnails. YouTube actually automatically produces thumbnails for all videos, but they might not be specifically eye-grabbing.  To boost views, make a custom thumbnail for every video you share. This is one of the best ways to promote your YouTube channel for free.

 4. Fill out your profile information

One of the primary things to do when creating a YouTube channel is to complete your profile section. A compelling profile is one of the stylish ways to increase your SEO and show your credibility to beginners to your channel.

5. Optimize your video descriptions

  • When writing YouTube video descriptions:
  • Put your keywords on the starting of the description and title.
  • There’s 5,000- a character limit but put the most impressive information in the first 100 – 150 words so that it’ll appear above the “Show more” prompt.
  • Make a “contents page” with timestamps to help your followers to find what they’re looking for.
  • Include some applicable hashtags. Make sure you follow YouTube’s hashtag rules to avoid being punished.
  • Add links to relevant playlists.
  • You can add keywords in the video alone. 
  • Don’t skip the metadata- YouTube has particular guidelines when it comes to writing the metadata. On a high position, they come down to two methods
  • Be honest. Write what your video is actually about. Don’t add anything that is trendy just to force the video to go viral.
  • Choose quality over quantity. 

These regulations are especially significant when selecting categories and tags for your description. 

6. Create high-quality videos

Good ideas and bad execution are a form of disaster. So, if you have huge, professional content thoughts for your YouTube channel, you should also make the best quality videos too. Get a good camera (now every phone has cameras that are good enough.  Check sound quality before you click “Record”, and learn some introduction videos. You don’t have to be a professional filmmaker or indeed a natural at this, but your videos should be watchable.

7. Engage with your audience

If you want users to engage with you, you have to engage with them. It’s a give-and-take action. However, you’ll observe that the most successful YouTubers continuously communicate with their followers.

8. Use Hashtags

Like numerous other social media platforms, YouTube uses hashtags for tagging and searching. By Using hashtags can make it simple for more users to get your videos. Plus, you can use hashtags to categorize your videos without the need to include them to playlists. YouTube permits up to 15 hashtags any further than that and all hashtags used on the video will be ignored. 

Before you begin plugging in hashtags, take the time to find those hashtags to see what comes up. However, you might not want to create that hashtag and have your description associated with everything differently that comes up.

9. Partnering with influencers

Partnering with influencers is a great way to expand your YouTube channels. YouTube creators may assist you to tap into engaged communities, expanding your reach, and coming up with new thoughts when you are impacted. You have to be transparent and stay true to your brands. unite only with users whose opinions combined with yours. false content can spoil your brand.

The hosts are clear about the videos being part of an affiliate deal with the brands they feature, but the content is still amusing, engaging, and authentic because it fits nicely with the channel’s theme and quality.

10. Create seasonal content

This is when holidays like Christmas, Diwali, and Dussehra actually profit you. Expecting what people are looking for during this period is a great way to get new subscribers hovering over your description. That’s why people post stylish Christmas pictures, the lighting lamps of Diwali.


In conclusion, YouTube marketing offers businesses a powerful and cost-effective way to reach a vast audience and expand their online presence. With over 1 billion hours of video watched daily, YouTube presents an unparalleled opportunity for brand promotion and growth. To optimize your YouTube channel and increase reach, focus on using Google-friendly keywords, creating custom thumbnails, and engaging with the audience. Producing high-quality videos and utilizing hashtags can further enhance visibility and discoverability. Partnering with influencers and creating seasonal content are additional strategies to expand your reach and attract new subscribers. By embracing the potential of YouTube marketing and engaging consistently with your audience, your channel can thrive and elevate your business to new heights. Happy YouTubing, and may your efforts bring fruitful results!

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