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Google Ads Decoded: Quick Training to Basics of Google Ads & its Structure

google ads Dec 04, 2023

Welcome to a concise yet comprehensive guide, "Google Ads Decoded: Quick Training to Basics of Google Ads & its Structure." This blog aims to demystify the intricate world of Google Ads, providing a simplified training session on its fundamental elements and structure. Whether you're a novice looking to delve into online advertising or a seasoned marketer aiming to refine your skills, this resource serves as your go-to source for understanding the core principles of Google Ads.

Throughout this guide, we'll navigate through the foundational aspects of Google Ads, unraveling its structure and functionalities in an easily digestible manner. From understanding the basic terminology to exploring the different campaign types and ad formats, this training is designed to equip you with the essential knowledge required to navigate and leverage Google Ads effectively. Whether you seek to promote products, services, or your brand, this comprehensive overview will empower you to harness the potential of Google Ads for your marketing endeavors. Join us on this journey to decode the intricacies of Google Ads and unlock the keys to successful online advertising strategies.

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Important Types of Google Ads - Maximizing Their Effectiveness

Google Ads offers various types of ad formats that cater to different marketing goals and target audiences. Here's an elaboration on some of the important types of Google Ads:

  • Search Ads: These are ads comprised of text that display either at the top or bottom of Google search engine results pages (SERPs). They are triggered by specific keywords and are highly effective for reaching users actively searching for products or services. Search ads typically consist of a headline, display URL, and description, enticing users to click through to the advertiser's website.
  • Display Ads: Display ads are visual-based advertisements that appear across a vast network of websites within the Google Display Network (GDN). They can include images, videos, or rich media and are targeted based on user interests, demographics, and website content. Display ads aim to increase brand awareness and reach potential customers while they browse the internet.
  • Video Ads: Video ads are displayed on YouTube and other video-sharing platforms as well as within the GDN. They come in various formats such as skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and bumper ads. Video ads are effective for storytelling, showcasing products, and engaging audiences through visual content.
  • Shopping Ads: These ads are specifically designed for e-commerce businesses and appear on the Google Shopping tab or alongside search results. Shopping ads display product images, prices, and store information, making it easy for users to find and purchase products directly from search results.

Understanding the different types of Google Ads allows advertisers to choose the most suitable ad formats for their marketing objectives, effectively reaching their target audience and achieving desired campaign outcomes.

For a more in-depth exploration of Google Ads, you're welcome to watch the complete video available below! Click below.

Search Network

The Search Network in Google Ads allows advertisers to display their search ads across various platforms and locations. Here's an elaboration on where search ads can display within the Search Network:

  • Google Maps: Search ads have the capability to appear on Google Maps when users perform relevant searches or interact with the map interface. These ads can show up as location-based results or promoted pins, allowing businesses to reach potential customers who are actively searching or browsing in their vicinity.
  • Google Shopping: Search ads can also be showcased on the Google Shopping platform, which is dedicated to displaying product listings and advertisements. When users explore the Shopping tab or conduct product-related searches, these ads can appear alongside organic search results, showcasing products along with images, prices, and store information.
  • Websites that are Search Partners: Google's Search Network extends beyond Google's own platforms and includes a network of partner websites that display search ads. These partner sites have opted to show Google search ads on their pages, providing advertisers with additional reach and visibility to potential customers beyond Google's own search engine. 

In summary, the Search Network within Google Ads offers a wide reach for search ads, enabling them to appear not only on Google's search results but also on Google Maps, Google Shopping, and a network of partner websites. This expansive reach allows advertisers to connect with users at different stages of their online journey, increasing visibility and opportunities for engagement with their target audience.

Display Network

The Display Network in Google Ads is a vast ecosystem that enables advertisers to utilize display advertising across a multitude of websites and mobile applications. Here's an elaboration on the Display Network and how it functions:

  • Display Advertising: Within the Display Network, advertisers have the option to create visually appealing advertisements in the form of text or images. These ads can be displayed on various websites across the internet or within mobile applications, reaching a broad audience beyond just Google's search results.
  • Text or Image Advertisements: Advertisers on the Display Network can design and deploy different types of ads, including text-based ads and image-based banner ads. These ads can vary in format, utilizing text, images, or a combination of both, to capture the attention of users while they browse websites or use mobile apps.
  •  Different Shapes and Sizes: Banner ads within the Display Network come in various shapes and sizes, such as leaderboard banners, skyscraper ads, square banners, and more. These ads can appear in different positions on webpages, including top, sidebars, or within the content itself. Users often encounter these visually engaging ads as they navigate through websites, contributing to brand visibility and potential customer engagement.

 In essence, the Display Network provides advertisers with a platform to showcase their ads in diverse formats across a wide array of websites and mobile applications. These ads, whether text-based or visually striking banners of varying shapes and sizes, aim to capture users' attention and drive engagement as they explore content on the web or use mobile devices.

Google Ads Structure

  • Your Account: This is the foundational level within Google Ads. It represents your entire Google Ads account, where all your campaigns, ad groups, ads, and settings are managed. The account contains all the information related to your advertising efforts, including billing information, campaign performance data, and account settings.
  • Campaigns: Within your Google Ads account, campaigns are the top-tier organizational units. Each campaign is created around a specific advertising objective or goal, such as promoting a product, driving website traffic, or increasing brand awareness. Campaigns contain ad groups, ads, keywords, and various settings that are tailored to achieve the campaign's specific objectives.
  • Ad Groups: Ad groups reside within campaigns and serve as the next level of organization. They group together a set of ads and related keywords that are closely related or have a common theme. Ad groups allow advertisers to organize and manage their ads more effectively based on specific product categories, services, or target audiences.
  • Keywords: Keywords are the foundation of targeting in Google Ads and are housed within ad groups. These are the words or phrases that advertisers select to trigger their ads when users search for those terms on Google. Choosing relevant and effective keywords is crucial for ad targeting, ensuring that ads appear to users who are most likely interested in the advertised products or services

This hierarchical structure of Google Ads, from the account level down to keywords, provides a systematic and organized framework for advertisers to create, manage, and optimize their advertising campaigns effectively. It allows for better control, targeting, and customization of ad content to reach the intended audience and achieve advertising goals.


"Google Ads Decoded: Quick Training to Basics of Google Ads & its Structure" serves as a fundamental stepping stone for both novices and seasoned marketers venturing into the realm of online advertising. Understanding the core elements and structure of Google Ads is essential, but practical application and continuous learning form the crux of success in this dynamic landscape.

Armed with the knowledge gained from this guide, it's imperative to dive into hands-on implementation. Running ads for a minimum of three months allows for practical experience, analysis of performance metrics, and fine-tuning strategies based on real-time insights. Remember, successful Google Ads campaigns hinge not just on launching ads, but on a cycle of learning, optimization, and adaptation to meet evolving market demands.

Embrace this quick training as a launchpad, and view it as a foundation for ongoing exploration and refinement. Keep abreast of Google Ads updates, test new tactics, and tailor strategies to align with your specific marketing goals. By leveraging this newfound understanding, continuously iterating, and adapting to the ever-evolving digiFtal landscape, success in Google Ads awaits.


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