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7 Pinterest Marketing Strategy To Boost Growth Of Any Business

pinterest Apr 18, 2023

Pinterest is a popular visual search engine that allows users to discover, share, and save ideas and inspiration for a variety of topics and interests. As a result, it has become a valuable platform for businesses and marketers to connect with potential customers and increase brand awareness. In this blog, we will discuss seven effective Pinterest marketing strategies that can help you boost your growth on the platform. Whether you’re new to Pinterest or looking to improve your Pinterest marketing strategy, these tips can help you increase your reach, engagement, and ultimately, your sales.

7 Best Pinterest Marketing Strategy To Use

1. First And Foremost, Make Sure You Have High-Quality, Keyword-Rich Pins.

There’s no doubt that Pinterest can be a powerful tool for promoting your business and driving growth. But to really get the most out of Pinterest, you need to make sure you’re creating high-quality, keyword-rich pins.

This means creating pins that are not only visually appealing but also chock full of the keywords that your target audience is searching for. By doing this, you’re more likely to show up in search results and get noticed by potential customers. So if you’re looking to boost growth on Pinterest, make sure you’re creating pins that are high-quality and keyword-rich. It’s one of the best Pinterest marketing strategies to get the most out of this powerful platform.

2. Organize Your Boards In A Way That Makes Sense For Your Business.

Organizing your Pinterest boards in a way that makes sense for your business can be a great way to boost your growth. Here are a few tips to help you get started:

  • Think about the overall goal for your Pinterest presence. What do you want to achieve?
  • Create boards that reflect your goals. For example, if you want to increase brand awareness, create boards that showcase your products and services.
  • Organize your boards in a way that makes it easy for users to find the content they’re looking for. For example, you could create a board for each product category, or organize boards by topic.
  • Make sure your boards are well-designed and visually appealing. This will help them stand out and attract users.
  • Be active on Pinterest. Regularly pinning high-quality content will help you attract new users and grow your following. 

3. Use Hashtags To Reach A Wider Audience.

One of the best Strategies on how to use Pinterest for business t is to Organize your boards in a way that makes sense for your business. You can do this by creating boards that are specific to your niche or industry, and by pinning high-quality content that is relevant to your target audience. Additionally, it is important to keep your boards updated regularly and to interact with other users on the platform to increase your visibility.

4. Take Advantage Of Rich Pins.

Rich pins add extra information to your pins, making them more eye-catching and informative. This can help to increase engagement and encourage people to save and share your pins. To get started with rich pins, you’ll need to add some additional information to your pins. This can include the ingredients for a recipe, the price of an item, or the location of a business. Once you’ve added this information, your pins will be eligible for rich pins.

There are four types of rich pins: product, recipe, article, and app. Each type of rich pin has its own set of required information. For example, product pins need to include the price, while recipe pins need to include the ingredients. To get started, you’ll need to create a Pinterest developer account and register your website. Once you’ve done that, you can start adding rich pin information to your pins. If you’re not sure where to start, Pinterest has a handy Rich Pins Guide that will walk you through the process. So what are you waiting for? Start taking advantage of rich pins today and boost your Pinterest marketing strategy!

5. Use Pinterest Ads.

With over 250 million active users, Pinterest is a platform with massive reach. And its users are highly engaged, spending an average of 98 minutes per month on the site. Plus, Pinterest users are in a buying mindset – 80% say they use the platform to make purchasing decisions. So, if you’re not already using Pinterest advertising strategy to reach your target audience, now is the time to start.

Here are some tips to get the most out of Pinterest ads:

  • Use high-quality images: When it comes to creating eye-catching ads, images are key. Make sure to use high-quality images that are relevant to your product or service.
  • Use keyword-rich descriptions: Your ad’s description should be clear, concise, and keyword-rich. This will help ensure that the right people see your ad.
  • Be creative: Don’t be afraid to get creative with your ads. Pinterest is a visually-driven platform, so make sure your ads stand out.
  • Experiment: Don’t be afraid to experiment with different ad types and strategies. See what works best for your business and go from there.

If you’re not already using Pinterest ads, now is the time to start, it is one of the most used Pinterest business ideas. With its massive reach and engaged users, Pinterest is a platform that can’t be ignored. Use these tips to get the most out of your Pinterest ads and boost your business’s growth.

6. Promote Your Pins On Other Social Media Channels.

There are a few different ways you can do this. One is to simply share your pins on your other social media accounts. This can be done by sharing the link to the pin, or by using the share button on Pinterest itself.

Another option is to use social media ads to promote your pins. This is a great way to target a specific audience and get your pins in front of people who are most likely to be interested in them.

Finally, you can also use influencers to promote your pins. This involves working with people who have large followings on social media to share your pins with their followers.

All of these strategies can help boost your Pinterest account's growth. So, if you’re looking for ways to take your Pinterest marketing to the next level, be sure to give them a try.

7. Host A Pinterest Contest.

This is a great way to get people interested in your brand and to get them interacting with your content. Here are a few tips to make sure your contest is a success:

  • 1. Choose a prize that will be appealing to your target audience.
  • 2. Make sure the contest rules are clear and easy to follow.
  • 3. Promote the contest on your other social media channels and in your email newsletter.
  • 4. Use an engaging image or video to grab attention.
  • 5. Use hashtags to promote the contest and make it easy for people to find.

By following these tips, you can host a successful Pinterest contest that will help boost your Pinterest strategy for brands.


Pinterest offers a wealth of opportunities for businesses looking to expand their online presence and connect with their target audience. By implementing these seven effective Pinterest marketing strategies, you can maximize your visibility and engagement on the platform, ultimately leading to increased sales and revenue for your business. Remember to continuously analyze your performance metrics and adjust your strategy as needed to ensure optimal results. With persistence and dedication, you can achieve significant growth on Pinterest and take your business to the next level.

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